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Leonidas Belgian chocolate is a true benchmark for lovers of authentic pralines. Leonidas is an artisanal chocolate maker founded in Brussels in 1913 by Léonidas Kestekides, a craftsman of Greek origin. Leonidas is known for its mission to make quality Belgian chocolate accessible to everyone, while keeping the artisanal tradition alive. Since 2013, Leonidas has been recognized as Purveyor to the Belgian Royal Court, further strengthening its reputation for excellence. The brand produces one million pralines every day in its two factories in Brussels. The name Leonidas pays tribute to Leonidas I, King of Sparta, a symbol of heroism, and the logo and typography were chosen in 1935 to honor the founder’s Greek roots. Renowned for its expertise for over 100 years, Leonidas embodies excellent Belgian chocolate that’s accessible to everyone. Today, Leonidas Bonheurs stores let you enjoy this unique experience in the heart of Belgium.
Since it was founded in 1913, Leonidas has established itself as a key player in chocolate in Belgium. The brand offers over 100 varieties of pralines, all made with 100% pure cocoa butter chocolate, with no palm oil.
Leonidas chocolates come in different coatings (dark, milk, white) and fillings, offering a wide assortment for every taste.
What sets Leonidas chocolate in Belgium apart:
Present in more than 1,300 points of sale worldwide, Leonidas had 1,350 stores in 40 countries in 2018, including 400 in Belgium and France. International expansion was driven by the franchise model, first in Belgium in 1966 and then in France in 1969. This store network reflects the brand’s success, reaching a 97% recognition rate in 2013. Above all, Leonidas remains a brand deeply rooted in Belgium.
Leonidas’ story begins in 1913, when Léonidas Kestekides, a pastry chef of Greek origin, settled in Belgium after a stay in the United States. Driven by a passion for chocolate and a desire to share exceptional treats, he founded the Leonidas house. Very quickly, his creations won over Belgian palates thanks to the impeccable quality of his pralines, made with white, dark, or milk chocolate, fresh butter, smooth cream, and carefully selected hazelnuts.
Over the generations, Leonidas has become an essential reference for Belgian chocolate, while staying true to its values of generosity and accessibility. Among its iconic creations, the Manon praline holds a special place: a subtle blend of buttercream, crunchy hazelnuts, and white chocolate that perfectly showcases the house’s expertise and creativity. Today, Leonidas shines far beyond Belgium’s borders, with more than 1,350 stores worldwide, while continuing to offer quality products made with respect for tradition.
Buying Leonidas chocolate in Belgium directly in-store offers an unmatched experience. Step into your Leonidas chocolate shop for a personalized, indulgent visit, where every customer is invited to discover the world of Belgian chocolate in a warm setting.
In our stores, the visit is also a special moment for children, who discover the pralines and assortments designed especially for them with wonder.
What’s more, in-store payment is fully secure and is made when the order is shipped, ensuring a smooth and reliable transaction.
In-store, you discover chocolates with all your senses: sight, smell, texture. You’re invited to explore Leonidas chocolate delights, where the variety and quality of each creation spark your sweet tooth and promise moments of genuine pleasure. For example, tasting a Manon or an iconic praline offers a unique sensory experience, revealing the finesse and creaminess of artisanal recipes. This immersion can’t be replicated online.
In-store teams guide you in choosing pralines to match your tastes: dark, milk, white, praline, or ganache.
You can create your own chocolate assortment exactly to your preferences—one of the key advantages of physical stores. Leonidas chocolates lets every customer personalize their selection when buying a ballotin, whether in-store or online. You can also create your custom ballotin through our online shop.
Some seasonal collections or limited editions are available only in-store. Each season, Leonidas creates limited-edition chocolates you can only find in-store.
Leonidas Bonheurs stores are ideally located to give you easy access to the best Leonidas chocolate in Belgium. The Leonidas store network continues to grow with regular openings of new locations across the country, strengthening their presence and accessibility for all Belgian chocolate lovers.
These points of sale are part of the Belgian Leonidas network, which includes hundreds of stores across the country.
Each store offers you:
To fully enjoy the Leonidas experience, it’s important to know the opening hours of your favorite store. In general, Leonidas Bonheurs stores welcome you Monday to Saturday from 9 AM to 6 PM, and Sunday from 10 AM to 5 PM. However, these hours may vary depending on each store’s location. Before you go, remember to check the official Leonidas website to confirm opening hours and find the exact address of the store closest to you. That way, you can be sure to enjoy your chocolates in the best conditions.
Leonidas chocolate in Belgium comes in a wide variety of creations:
Leonidas master chocolatiers offer a range of chocolates with varied flavors, from intense dark chocolate to smooth white chocolate, along with fruity notes and hazelnut creations. More than 100 varieties of chocolates are available, including assortments such as the Ballotin Cacher or the mixed Ballotin, offered in several sizes (250g, 375g, 500g). Each year, around twenty varieties of Easter eggs are also offered.
To meet the expectations of customers who watch their intake, Leonidas also offers reduced-sugar chocolates. All Leonidas chocolates are made with 100% pure cocoa butter, with no palm oil, ensuring an authentic and refined tasting experience.
Despite the rise in cocoa prices (over €10,000 per ton last year), the brand has kept price increases to a minimum to remain accessible, with an average price of around €40 per kilo. The chocolate market has seen price increases across all quality levels, from industrial products to artisanal creations, but Leonidas maintains an attractive mid-range offering.
Leonidas’ success is built on its chocolatier expertise, its ability to innovate, and customer satisfaction. The brand has continued to grow steadily over the past five years, confirming its place among the most recognized Belgian chocolatiers.
Leonidas master chocolatiers are constantly innovating to offer new flavors while respecting tradition.
At Leonidas, every chocolate is the result of artisanal know-how passed down from generation to generation. It all starts with the careful selection of cocoa beans, fresh butter, whole hazelnuts, and other fine ingredients. Leonidas master chocolatiers then craft exceptional pralines and chocolates, following traditional methods that guarantee the quality and authenticity of every product.
Artisanal production includes several meticulous steps: preparing the buttercream, roasting the hazelnuts, tempering the white or dark chocolate, then delicately coating the pralines. Each creation is designed to offer a unique tasting experience, where the sweetness of white chocolate, the intensity of dark chocolate, and the richness of the fillings come together perfectly. The result? Leonidas chocolates with an unmistakable taste, a source of pride for the house and pure happiness for lovers of quality treats.
Leonidas chocolate is perfect for:
Leonidas offers indulgent gifts for all ages, including children, who will love the variety of pralines and assortments. At Easter, tradition says that the bells bring chocolate eggs, to the delight of children and chocolate lovers alike.
Among the specialties, the Manon is an iconic Leonidas praline, filled with coffee buttercream and coated in white chocolate. It embodies Belgian chocolate-making artistry and wins people over with its generosity and the variety of its textures—creamy, crunchy, and melt-in-the-mouth. The Manon comes in several flavors, such as Manon raspberry or Manon nougatine, and is also available in a reduced-sugar version for those watching their intake.
Giving a Leonidas ballotin means giving a symbol of Belgian expertise recognized worldwide.
Leonidas chocolates are synonymous with pleasure and sharing, and they suit every occasion in life. Whether it’s celebrating a birthday, giving a ballotin during the Christmas or Easter holidays, or simply enjoying a sweet moment day to day, there’s always a good reason to choose Leonidas. Easter chocolate eggs, varied assortments for big occasions, or a small treat with coffee: every choice is an invitation to indulge.
Thanks to the diversity of the Leonidas range, everyone can find the chocolate that matches their cravings and tastes. Giving—or treating yourself to—an assortment of Leonidas chocolates means choosing quality, tradition, and indulgence, turning every moment into something special.
To fully enjoy the quality and freshness of the pralines, it’s recommended to go directly to a store.
👉 Discover all the stores here:
If you’re looking for Leonidas chocolate in Belgium, Leonidas Bonheurs stores are the best option to combine quality, freshness, and customer experience.
You’re not just coming to buy chocolate.
You’re stepping into a world of indulgence, tradition, and pleasure.
In short, a visit to Leonidas Bonheurs marks the end of your search for authentic Belgian chocolate.
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